That was one of the key takeaways from the #AwesomeTalks keynote speaker Scott Stratten.
It is really as simple as that. If you want people to share your content, make awesome content. If you want something to spread, you have to make it significant enough for people who don’t have a connection to you to say, “this is awesome. I need to share this.” If that is the reaction you get from something you created, then it is dripping with awesome sauce.
When we create content with the intention of it getting shared, we create content that we think is awesome. We often create content that isn’t as awesome as we think. We have to get past thinking our content is great, and start getting other people to say your content is great.
The reality is that awesome content can be as simple as a meme, a photograph, or even a post. We have to remember that there are many different types of content out there, and they can all be awesome. You just have to make it so.